Toyota is contemplating a compact pickup

Toyota is contemplating a compact pickup
Toyota is contemplating a compact pickup

It didn’t take a genius to know that when Ford launched the brand new Maverick compact pickup and it turned immediately an enormous promoting success that different producers would comply with. Hyundai has its odd Santa Cruz in the marketplace already, and it’s additionally doing effectively. In relation to mid-size vans, Toyota at present leads the market with the Tacoma.

Nevertheless, just lately MotorTrend spoke with an government throughout a Toyota occasion named Bob Carter. Carter is Govt Vice President for gross sales for Toyota North America. Carter had one thing attention-grabbing to say, declaring that Toyota was contemplating constructing a compact pickup. Ford has its compact Ranger, and Toyota definitely desires to get in in the marketplace.

Ford has discovered that many Maverick consumers aren’t selecting the compact pickup over its bigger vans. As an alternative, many Maverick consumers select the small truck as an alternative of automobiles or SUVs. Extra competitors within the compact truck market can be very welcome certainly.

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